What's wrong with a sandwich?
A sandwich doesn't have to be a last resort option when it comes to a nice meal. Simple and quick doesn't necessarily mean less quality. When it comes to premium meats and cheeses, less is more. 
The Boar's Head brand is known for their fresh sliced deli meats made with top-quality ingredients & uncompromising standards available on the menu or at the counter. However, they're less known for their pre-sliced packaged meats hiding in plain sight in the deli section with Oscar Mayer, Hillshire Farm, Hormel, and the rest. This campaign highlights their convenient and affordable pre-packed options while celebrating the same superior flavor and freshness people expect from Boar's Head.
You don't have to eat it, you get to.™
AD: Dylan Burgess, Ryan Parkhurst

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