It's a rough jungle out there, and we want to help small business adapt, overcome, and thrive and put their business at the Top of The Chain.
Merchant Makeover
This strategy invites our target audience into the experience of 3 business owners from different industries as they adopt DCP, showing how it moves them to the Top Of The Chain. Documentary/vlog-style videos will clearly differentiate DCP from 3P delivery by way of behind-the-scenes content.
Brand Lab
DCP Brand Lab is an experiential brand lab integrated into the DCP site, where business owners can engage with the tools DCP offers. When they get into the lab, users can play with designing an app or site themselves. ROI, Quote, and Impressions calculators will also be available for users to generate personalized predictions with. The website will also have a 24/7 AI chatbot available to help generate or answer any questions about DCP.
Pop-Up Events
DCP Pop-Up activations will turn storefronts into live demonstrations of the platform, showing business owners, on the spot, what it looks like to truly own and operate their digital commerce ecosystem. We’ll support the activations with targeted LinkedIn and Meta ads promoting nearby pop-ups.
5-Minute Merchant Podcast Series
The 5 Minute Merchant Podcast series is a short-form podcast series built around the limited time they have while running a business. Episodes will highlight how DCP has directly impacted the operations and growth of real businesses.
